美的集团方洪波:基于过去的认知到达不了未来

美的集团方洪波:基于过去的认知到达不了未来
2020年01月15日 21:45 cc彩票下载,cc彩票平台安卓版-自媒体综合

  原标题:方洪波:我们,走远路

  来源:美的集团

  “一些企业终将衰亡,但总有企业正蒸蒸日上!此时此刻,美的正年轻!”

  “看远方,走远路,志在最远端。”

  “做害怕的事,就是勇敢。我们美的人每一天都要勇敢。”

  “看不到光芒,就成为光芒。成不了光芒,就追着光芒。我们走过的路,就是未来!” 

  今天下午,在题为“走远路,万丈光芒”的美的集团2020经营管理年会上,面向1300多名美的全球核心骨干,董事长兼总裁方洪波发表了主题为“我们,走远路”的演讲,带领着所有美的人一同反思、激荡、展望。

  2020年,新十年的起点,注定是不平凡的一年。52年来从不走平凡路的美的集团,“改变”是从未改变的唯一选择。极目远眺,在这个多浪叠加汹涌起伏的新时代里,美的要走出一条怎样的新道路?怎么走?近140分钟的分享,凝聚了方洪波对这些问题的思考,也清晰地为美的的未来指出了方向。以下为演讲摘要:

  逆势增长的2019,

  感谢每一位美的人!

  2019年,全球局势波动、经济下行、贸易争端复杂化、竞争日趋激烈,我们挺住了压力,逆势增长。美的人是好样的!我要代表执委会,感谢每一位美的人的努力、奉献和拼搏!

  在过去三年里,我们还做了许多引领未来的布局,包括在研发、数字化、智能化上投入接近12亿美元;以及把美国路易维尔、日本大阪、意大利米兰、德国斯图加特四个研发中心升级为集团全品类的研发中心。

  同时,我很欣慰看到了团队的成长,可谓“三箭齐发”——管理团队成员和核心骨干在努力奔跑;一大批85后、90后年轻干部在快速成长;我们在引进更多优秀的新鲜血液。创造美的的多样性,将是美的未来真正的财富。

  一些企业终将衰亡,但总有企业正蒸蒸日上!此时此刻,美的正年轻!正因为年轻,我们敢于突破、敢于挑战、敢于创新。

  物竞天择,适者生存

  当下,多浪叠加的时代大潮汹涌起伏——科技创新正在颠覆旧时代,迎来新格局;代际更替越来越快,产业竞争越来越激烈;市场正在从增量扩张到存量博弈。数字时代已经带来了全面的价值颠覆,用户追求的是更简单、更便宜、更便捷,或者兼而有之。移动互联余温尤在,万物互联与数据智能已经迫近。

  而我们现在的经营思维依然是竞争驱动,而不是用户驱动或产品驱动;跟随和模仿的思维也依然根深蒂固;而最核心的一个问题是部分管理层存在“俄罗斯套娃思维”,仍在用昨天的思维解决今天的问题。

  这样的美的,能跟得上Z世代的步伐吗?我们会被这个时代抛弃吗?

  面对挑战,最好的策略就是变异和多样性,正所谓“物竞天择,适者生存”。变异,就是要改变、创新。

  在多重压力之下,我们必须思考:长期的大趋势和成长逻辑是什么?在变化波动背后的根本原因是什么?现有存量的风险是什么?如何寻找增量?我们有没有真正围绕核心能力去配置资源、设计机制、打造团队?

  很多问题还没有答案,但有一个结论很清楚:基于过去的认知到达不了未来。

  创新变革,

  就是存量时代最大的增量

  时代巨变,但远见、梦想、视野和伟大的格局不会改变。所以我们要创新变革,要走远路,只有以走远路的思维前行,才可能到达更远,有更多路可走。今天做不同,才能与众不同。

  什么是走远路?就是要有长期主义的思维、长期主义的战略、长期主义的商业逻辑、长期主义的资源配置,找到我们的内生新力量。

  美的未来的内生新力量有三个核心要素:

  第一、掌握科技驱动的能力,以科技创造价值。

  第二、驱动世界运转、经济增长的唯一要素是创新,也就是敢于突破自己,创造新的可能性。

  第三、把人力资本放在美的的第一位,要创造更好的机制环境,进一步改善员工关怀,营造开放多元的文化。能吸引全世界最优秀的人才,美的才有未来。

  除了进一步强化和推动内生式增长与高质量发展、构建研发规模优势和创新能力、坚决推动业务模式变革、关注安全和环保、真正体现一个企业的社会责任,“全面数字化、全面智能化”是创新变革的重中之重,是美的集团目前最核心的战略,我们会更坚定地投入,进行更前瞻性的布局。

  走远路,天地焕新

  “一个人生命中最大的幸运,莫过于他的人生中途,即在他年富力强的时候,发现了自己的人生使命。”

  —— 斯蒂芬·茨威格《人类群星闪耀时》(1881-1942)

  在年富力强的今天,我们也必须找到自己的使命,才能走远路,勇敢去做没有做过的事情,走没有走过的道路。

  我深信,美的最好的时代还在前方。因为经历过,所以相信。今天所有的美的人相信什么,未来的美的就是什么。

  我们都要带着心中的梦想走远路,哪怕不是壮阔历史里迸发的烟花,也肯定是自己故事里独特的光芒!

  看不到光芒,我们就成为光芒。成不了光芒,我们就追着光芒。

  我们走过的路,就是美的的未来!

  Paul:  We Go Further

  “It’s inevitable that some enterprises will die out, but there will always be others on the rise.”

  “Look far into the distance, take the longest route, see beyond the destination.”

  “Brave: To be brave is to do what you fear to do.”

  “We should be the light if we can‘t see it. We will chase the light if we fail to be it.”

  Today, at the 2020 Midea Group Annual Business Conference themed “Go Further, Shine Brighter”, Paul Fang, Chairman and CEO of MG, delivered a presentation elaborating on “Together, Go Further”, to more than 1300 core members of MG from around the globe, calling all Mideans to reflect, take initiatives and picture ahead.

  2020, the starting point for the next decade, will surely be an extraordinary year. Over 52 years, MG has long been on the road less traveled, and stays true to the motto “The only constant is Change”. In a new era faced with fiercer competition, what direction should MG take and what path should we pioneer? In the last 2 hours, Paul shared his views on these issues, pinpointing the pathway that Midea shall take. The following are  the highlights of his speech.

  A big thank-you to all the Mideans for your contribution in 2019,  a year of bucking the trend!

  In 2019, the world has descended into instability and economic downturn. Despite the extensive trade war and fierce competition, we outperformed the competition and made headway. Dear Mideans, all of you are the best! I, on behalf of the Executive Committee, would like to show appreciation for your endeavor, contribution, and hard work! Thank you all! 

  In the past three years, we have also arranged greatly for future spearheading, including USD 1.2 billion investing in R&D, digitalization, and intelligence; as well as upgrades of four R&D centers in Louisville, Osaka, Milan, and Stuttgart to be full-category R&D centers.

  Meanwhile, I am delighted to see that our team is improving,  especially in 3 critical areas: executives and core staff are maintaining self-development, our large number of millennial managers is growing rapidly, while new talent is continuously being recruited. Diversity will bring real fortune to Midea’s future.

  It’s inevitable that some enterprises will die out, but there will always be others on the rise. Right now, Midea is in it’s adolescence, we shouldn’t be afraid to challenge and make breakthroughs.

  Survival of the fittest

  Currently, confronting an unstable era, technological innovation is revolutionizing the past era, welcoming the new normal. Industrial evolution is increasing in pace. 

  Day by day, the competition becomes fiercer, and every enterprise is experiencing similar reforms and challenges to their existing business. 

  The digital era has given rise to wide-ranging value restructuring. What are users seeking? Simpler, cheaper, more convenience or all-in-one? The Internet era is still with us; yet the IoT and Digital Intelligence eras are drawing close.

  Now, management thinking is competition-driven, rather than user or product-driven; imitation and herd mentality are still prevalent. The most serious problem is that the management are thinking in the way of a Russian Babushka doll, solving new problems with an old mindset.

  Is MG strong enough to keep track with Generation Z? Will the era abandon us?

  Facing the challenges, transformation and diversity are the best strategies, just as the saying goes “Survival of the Fittest”. Transformation is to change and innovate.

  Facing these multiple pressures, we are supposed to consider: What are the clear long-term trend and growth logic?  What is the root cause behind the change? What are the risks of the existing business? How to search for increments? Can we deploy resources, design mechanisms, and build teams with our core capabilities?

  Many questions might not be answered, but there is a clear conclusion : using logic and understanding rooted in the past will not guarantee your future.

  Change through innovation is the biggest increment in the era of human capital

  Times change, but the vision, the dreams, the foresight, and the blueprint are unchanged. Therefore, we need innovation and evolution to help us go further. Only if we are well-prepared to go further can we succeed. Making the difference today will make all the difference.

  How can we comprehend “going further”?For this, you need to possess far-sighted thinking, strategy, business logic, and resource allocation so as to inspire new growth.

  In order to succeed in future, Midea shall:

  1. Create value with technology;

  2. Open our mind and create more possibilities, for innovation is the only driver to impact world and develop the economy;

  3. Put human capital first, for Midea will have a brighter future as it attracts the most competitive talents around the world. Therefore, I propose an idea to improve our working mechanism, to offer better staff care and inspire a more diversified and open company culture.

  Apart from promoting endogenous growth and high-quality development, further building R&D economies of scale and innovation capability, resolutely promote, business model reform, we must focus on safety and environmental protection to truly shoulder social responsibility of the enterprise.

  We will firmly invest in “comprehensive digitalization and intelligence” which is a pivotal step in the innovation transformation and the most crucial strategy of MG, to make more forward-looking layout.

  Go Further, 

  Embrace a New World

  “One may get God’s favor when he finds his mission in the prime of his life. It is perhaps a man‘s greatest fortune to find the purpose of his life in the middle of the journey, when he is at his prime time and most capable to make a difference. ”

  -- Decisive Moments in History by Stefan Zweig (1881-1942)

  We also need to define our mission even in the middle of our journey, if we want to go further. We shall dare to do what we have never done. 

  I deeply believe that the best time of Midea is still ahead of us. We have experienced, so we trust. Because we trust, we see. What Midea people believe today , that will be Midea’s future.

  All of us should move on with our dreams in my mind. We aren’t necessarily the firework ablaze in the big city, but we should be the shining light of our own story!

  We should be the light if we can‘t see it.We will chase the light if we fail to be it.

  The road we‘ve traveled is the path to our future!

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